LONDON, ENGLAND - MAY 25: Didier Drogba and John Terry hold up the Premier League trophy and League Cup trophy as they exit the stadium during the Chelsea FC Premier League Victory Parade on May 25, 2015 in London, England, (Photo by Charlie Crowhurst/Getty Images)

Premier League moving away from title sponsorship beginning in 2016-17

The Barclays Premier League will soon become known as simply the Premier League. Though that’s already how most soccer fans refer to England’s top flight, the news here is that the Premier League is moving away from title sponsorship beginning in 2016-17. Once Barclays’ current deal with the Premier League expires next year, the league […]

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Wrigley Field now has an amazing aluminum branded tarp

When there is a rain delay at Wrigley Field, expect things to get shiny. The Chicago Cubs and Reynolds Consumer Products have reached an agreement where the new tarp during rain delays will resemble aluminum foil (one of the company’s products) and have a Reynolds branded tarp. Mike Mazza, marketing director of Reynolds Foil says told […]

during Game Six of the 2015 NBA Finals at Quicken Loans Arena on June 16, 2015 in Cleveland, Ohio. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this photograph, user is consenting to the terms and conditions of Getty Images License Agreement.

Nike’s new LeBron ad lights up the internet

Nike has always capitalized on the star athletes who represent them, it’s the main focus of their marketing. Nike’s top athlete, LeBron, is such an icon that any word he says is parsed and analyzed endlessly on hundreds of media outlets. Their ad team capitalized on his team’s recent defeat in the NBA Finals. It’s a […]

THIS IS MORE INTERESTING THAN DINOSAURS, RIGHT? RIGHT???

Discussing Mercedes and Jurassic World

So: Product placement. In a world where commercials have never been easier to skip, product placement in films is one of the few ways advertising can be consistently placed in front of captive audiences. Sometimes it’s subtle, but other times  the phrase “bashing the audience repeatedly over the head with a 10-ton anvil,” comes to […]

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Arnold Schwarzenegger can be the voice of your GPS after striking deal with Waze

Terminator: Genisys, the fifth installment of the Terminator franchise, is coming to theaters soon (June 25th to be exact) and the film’s big star Arnold Schwarzenegger is lending his iconic voice to the GPS navigation company Waze. The feature they’re promoting, which will be around for the next three weeks, will allow drivers to use Arnold’s […]

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Bayer’s ad makes heart attacks somehow more depressing

Bayer has a difficult task of selling heart attack prevention medicine. To advertise, you have to bring up heart attacks and that can be depressing and not conducive to selling a product. There are nuanced and creative ways they could go about this, or they could shove it in our faces in a tactless way.  You […]

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Mariah Carey to replace Kate Upton in iconic Game of War: Fire Age spots

Last time we checked in with the freemium mobile game Game of War: Fire Age, they were reaping the benefits of creating a pretty brilliant ad campaign featuring supermodel Kate Upton. The game itself was nothing special, but the $40 million ad campaign transcended it. It got people playing and in turn made the mobile […]

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Richard Sherman stars in hilarious Jurassic World promo

Sometimes promo videos combine two subjects that shouldn’t mix well together, yet totally work. Case in point, this new promo for Jurassic World by ESPN took previously seen trailer footage for the film, and put in Seattle Seahawks cornerback Richard Sherman. The results are pretty hilarious. Watch Sherman entering Jurassic Park. https://www.youtube.com/watch?v=INuLOy4LBOM This is a lot […]

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Apparently covering your bathtub in plastic will change your life

There are a ton of different companies and ads that promise a new bathroom when you cover up the old one with plastic. The concept is pretty simple – add some thick plastic and you instantly have an updated, “custom” bathtub. Your old fixtures are still there, but out of sight and out of mind. Kind […]

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Target releases beautiful ad supporting Pride

Pride Month is underway and with it Target has released a very beautiful and poignant ad promoting inclusivity. The ad is titled ‘Take Pride’ and Target’s message on their YouTube page says “Pride isn’t something any of us were born with. It is something we take, by finding purpose in every challenge, experience, victory and feeling. Join […]

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Entourage’s Ari Gold is back in new Cadillac commercials

On the heels of the new Entourage film, based on the HBO television series of the same name, Cadillac has released a series of teaser ads featuring the show’s most popular character Ari Gold (Jeremy Piven). In the spots Gold talks about how he’s OK with his retirement, when throughout the ad he’s miserable. See him sporting […]

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This Kobe Bryant and Lionel Messi spot named best YouTube video of the decade

YouTube has named its best advertisement of the decade. The ad Kobe vs. Messi: The Selfie Shootout, by Turkish Airlines has received the honor based on public vote, and that makes perfect sense. The spot features Los Angeles Lakers guard Kobe Bryant and FC Barecelona’s Lionel Messi, two of the highest profiled and paid athletes on the […]

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Block your ears, Splatoon’s new commercial will melt your insides

First of all, Splatoon is a bad name for a game. I don’t care if it’s an animated paint shooting game that involves paint splatter and cartoons, find a different name. More importantly, don’t advertise the game with some of the most annoying music ever created. https://www.youtube.com/watch?v=pjPOSKnOftA Ok, take a few seconds to recover. I […]

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Buzzfeed’s Purina Commercial is surprisingly enjoyable

What happens when a moustachioed hipster decides on a whim to adopt a puppy? A Purina dog food ad of course! This spot produced by Buzzfeed does a very solid job as coming off as a short video, opposed to being an actual advertisement. Make no mistake – Purina logos are everywhere and there are […]

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