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Google changes its font and it’s kind of a big deal

It’s amazing how much of a stir can be caused by a change of font. In Google’s case, the hoopla is warranted. It’s one of the world’s biggest companies and it’s visual marketing is based almost entirely on 6 letters. Any change of those letters is likely to be noticed because how much traffic the […]

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Kirk Cousins shows lack of personality in dull commercial

Kirk Cousins has had a pretty good week. Amidst all the controversy surrounding the Washington football team’s former starting quarterback Robert Griffin III, Cousins was named the starter this week. Not only that, but the former Michigan State QB starred in a commercial Mercantile Bank of Michigan. Watch for yourself. https://www.youtube.com/watch?v=csROqKtqljQ What stands out in […]

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Warner Brothers partnered with Uber to bring Mad Max to life in Seattle

Mad Max: Fury Road was one of the most exhilarating films ever made. The balls-to-the-wall-action which included massive explosions, car chases and chaos, all done with mostly practical effects, made it a transcendent movie-going experience. Warner Brothers tried to bring that experience to real life, as they partnered with the ride share company Uber to […]

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Japanese airline ANA is really excited for the Star Wars movie

Who knew the Japanese love Star Wars? In a cross promotion with Disney, ANA is rolling out three impressive and expensive Boeing 787 planes to showcase their favorite droids in the movies. It’s called the ANA Star Wars project and their website for it is pretty incredible including a themed intro. The idea to put […]

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Ronda Rousey goes 1-on-1 with a french toast sandwich in Carl’s Jr. ad

Carl’s Jr. have made it no secret that sex sells. While advertising their restaurant, they’ve traditionally used a formula of having a beautiful models appear in their commercials – whether that’s Kate Upton, Emily Ratajowski or Sara Underwood – provocatively eating their food. The restaurants latest star is UFC champion Ronda Rousey. The 28 year […]

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DirecTV’s latest ad featuring Randy Moss mocks height

DirecTV has had success with a campaign which pits a celebrity or athlete (who have DirecTV) vs alter-egos of themselves (who have cable). Think Tony Romo and Arts & Craftsy Tony Romo or Rob Lowe & Meathead Rob Lowe. It’s supposed to be a parody of the famous person who’s front-lining the ad. So far, […]

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Colonel Sanders has a new face: Norm Macdonald

KFC gave up on Darrell Hammond so fast. Maybe he was a little too creepy for the masses, but in my mind he was a great Colonel Sanders with his charming giggle and accent. Norm Macdonald now takes his place in a slew of new ads that are self aware of the change at the […]

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Awful SOFY BeFresh ad both fat shames and period shames

In a new advertisement by Unicharm for their menstrual products brand, SOFY BeFresh, the Australian company created an offensive fat shaming spot, which is one of the dumbest of the year. In the spot, when a woman gets her period, she becomes much larger physically than she was before. This bigger version of the woman […]

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Madden NFL 16 ad doesn’t make much sense, but it’s a ton of fun

The upcoming Madden NFL 16 video game is coming out soon, and with it comes an absolutely bonkers advertisement for the popular series. There’s a lot to digest in this one. The spot stars Dave Franco as Blade Johnson, Christopher Mintz-Plasse as Janet and a bevy of NFL stars including Rob Gronkowski, Julio Jones, Antonio […]

Durant

New Footlocker ad featuring Kevin Durant will have you celebrating

Footlocker is in a category all of its own in terms of producing great commercials starring athletes. As long as they keep making great spots, we will continue to share them. One of their latest spots features Oklahoma City Thunder star Kevin Durant (and friends) and it’s all about the jubilation of eruption. https://www.youtube.com/watch?v=QMStPjv0CdI The […]

College Football

Urban Meyer narrates intense ESPN College Football ad

ESPN  released an ambitious advertisement which features the many teams, mascots, coaches and players of NCAA College Football. The spot seems to draw inspiration from a variety of things. The first couple scenes are reminiscent of Game of Thrones, as Ohio State coach Urban Meyer announces “they’re coming,” in a call to defend his throne, as […]

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Rob Gronkowski is a giant kid in new Footlocker ad

Rob Gronkowski is one of the NFL’s most marketable stars. Unlike teammate Tom Brady, who (pre-deflate gate) is known for his squeaky clean image, Gronkowski is the ultimate bro who crushes beers and isn’t afraid to speak his mind. The NFL offseason is often hailed as the Summer of Gronk for a reason. Gronk has […]

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Arby’s says thanks to Jon Stewart for making fun of them

Jon Stewart and Arby’s have had a long relationship where Jon dishes easy jokes and Arby’s tweets back or just takes the flak. With Jon signing off on Thursday night, the feud ended and Arby’s sent a reply back sarcastically thanking Jon – at least I think it was sarcastic.

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