CocaColaWorldwideMachine

Coca-Cola promotes vending machines that accept most currencies

Coca-Cola has a new vending machine that's simply called the "Worldwide Machine". The difference between the Worldwide Machine compared to your standard vending machine is the fact the Worldwide Machine has the ability to accept most currencies. 

The ad above mentions that the machine will be placed at International airports, using the slogan "No matter where you come from, Coca-Cola is also from there." The machine itself is brilliant. Often travelers might not have the area's currency or they might not want to go through the hassle just to get a Coke. By making the purchase easier, Coke should see an increase in sales as well as a boost in brand image.

It's unclear where these ads are appearing but we imagine they'll pop up in print magazines that highlight travel as well as in airports themselves. 

David Rogers

About David Rogers

Managing Editor of the NHL blog Puck Drunk Love, the St. Louis Blues blog Frozen Notes and Awful Advertisements, a blog on ...awful advertisements. Contributing Editor for Awful Announcing.

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