Congratulations DIRECTV – You’ve grossed us out

The folks over at DIRECTV have a campaign going where they show just how awful and annoying cable can be. The idea is a strong one. If done properly, we should all be enjoying humorous ads that deliver a crushing blow to the cable industry while depicting DIRECTV in a positive light.

…Instead, we get a dentist sneezing into a patient's mouth. How delightful.

If they were attempting to disgust viewers they certainly achieved their goal. Perhaps they were a bit too successful. The whole sneeze is so disturbing it's fair to assume most viewers won't even last through the whole commercial.

When I think of DIRECTV I want to think of a horrifying situation where my mouth is pried open and sneezed in. Now that's solid brand imaging. 

David Rogers

About David Rogers

Managing Editor of Puck Drunk Love, Frozen Notes and Awful Advertisements. Contributing Editor for Awful Announcing. Love hockey, Real Madrid and Ray Hudson - but not necessarily in that order.

Quantcast