Cookie Monster stars in new Google Play ad

Google has deployed some pretty memorable ads over the course of the past year. We saw a father and daughter form a relationship via Google products after the daughter leaves for college, a man trying to win back the one that got away, and even a relationship unfold completely through Google+

The ads have been sappy, even cheesy, but they've almost always caught our attention due to the pure emotion they capture. To ring in the New Year, Google launched a new ad for Google Play, a service where users can access apps, music and movies. Watch as one unexpected character starts his New Year's resolution through Google Play today…or maybe tomorrow.

When I first saw this ad I was puzzled by the "New me start today!" concept. I thought Google was slacking behind some pretty poor grammar. However, upon seeing Cookie Monster the whole idea clicked and I was left chuckling as everyone's favorite cookie addict bought product after product about his obsession. 

Brilliant work, Google. I'm relieved to see a more lighthearted approach to your advertising. 

David Rogers

About David Rogers

Managing Editor of Puck Drunk Love, Frozen Notes and Awful Advertisements. Contributing Editor for Awful Announcing. Love hockey, Real Madrid and Ray Hudson - but not necessarily in that order.