ESPN brilliantly combines Busta Rhymes with professional bowling

Bowling, meet Busta Rhymes. Busta Rhymes, meet bowling. Who could have possibly guessed that these two polar opposites would work so well together? Apparently the folks over at ESPN did, as seen in this spot for the network's coverage of the PBA. Not only did their gamble grab our attention, but it actually resulted in a commercial which we enjoy watching each time it plays.

In advertising, sometimes opposites attract. They certainly do here as we watch bowlers prepare to roll to the soft rhythms of Busta Rhymes' "I know what you want" in a commercial which makes bowling feel somewhat … sensual. 

Bonus points for the epic "crotch chop". 

David Rogers

About David Rogers

Managing Editor of Puck Drunk Love, Frozen Notes and Awful Advertisements. Contributing Editor for Awful Announcing. Love hockey, Real Madrid and Ray Hudson - but not necessarily in that order.