Kareem, Bird, Magic and Bill Russell star in AT&T ad


AT&T's "It's Not Complicated" series of ads have been widely well received. Children are questioned about various topics and their responses are met with some dry humor from comedian Beck Bennett. They're different, they're a bit comical and they're way better than that horrible T-Mobile One, Two Kalamazoo ad. 

Looking to freshen up their commercials for the NCAA tournament, AT&T turned to former NBA greats. Specifically, Kareem Abdul-Jabbar, Larry Bird, Magic Johnson and Bill Russell sat around a table usually reserved for children and agree that bigger is better. Bennett then goes around the table for some extremely high fives, practically having to jump just to make contact. 

We love how genuinely happy Bill Russell looks to be getting in on the action at the end of the spot.

David Rogers

About David Rogers

Managing Editor of the NHL blog Puck Drunk Love and contributing writer for The Comeback and Awful Announcing. Firm believer that Ray Hudson is the most entertaining commentator in sports.