Old Milwaukee has done it again. The beer company that once aired hilarious ads with Jose Canseco in just a handful of markets during the MLB All-Star break was back at it for the Super Bowl, running a steamy ad with Will Ferrell that makes the Go Daddy kiss look tame.
According to Yahoo! Sports, the ad where Ferrell swaps some spit with a fellow bus passenger only ran in select parts of Texas, Oklahoma and Montana.
This isn't the first time Ferrell has done a Super Bowl spot for Old Milwaukee. During last year's game, the two sides partnered up for an ad that only aired in North Platte, Nebraska.
Give Old Milwaukee credit – they know exactly how to "cheat" the system. Why spend millions and millions on a Super Bowl ad when you can instead restrict where your ad with a famous celebrity airs, counting on the Internet to spread the word for free? Brilliant marketing.