Following in Calvin Klein's footsteps, H&M is jumping on the "sell underwear by showing unattainable bodies" bandwagon.
In a commercial directed by Guy Ritchie, David Beckham is filmed for about a minute and a half doing nothing but running/jumping/swimming in his underwear.
Yes, the man has a nice body and I guess it says something for the underwear than it can allow such movement. Otherwise, this is just a showcase of Beckham's physical beauty and strength. But hey, if it sells underwear, more power to H&M.