The Brooklyn Nets have set the early standard on how NBA teams shouldn’t handle implementing ads on jerseys.
The Nets unveiled their forthcoming jersey advertisement for the 2017-18 season with the software company Infor on Wednesday. The patch is simple in design, as it’s a red square with the company’s name in white.
— Brooklyn Nets (@BrooklynNets) February 8, 2017
While there’s nothing wrong with the patch itself, its fit on the jersey leaves a lot to be desired. First of all, the color design is all wrong. Infor’s logo has a red border, but the Nets should have just used text. The red sticks out like a sore thumb, in a fairly obnoxious way. The patch looks unnatural.
The choice of putting a square patch instead of integrating it with the Nets jersey also looks cheap. Infor and the Nets could have designed a look that was both brand promoting and sleek in design. Instead, it comes across as an underthought and under planned rush-job.
One Twitter user even fixed the uncoordinated color scheme and it actually looks good.
— Nasher (@TheNasher61) February 8, 2017
I’m in the camp that’s perfectly OK with ads on jerseys. NBA teams have to make money. But, when they’re as lazily designed as the Nets and Infor’s collaboration are, it just adds more fodder in the discussion against their inclusion.