A casting agency representing General Motors decided it was a good idea if an upcoming advertisement featured a diverse group of Americans including neo-nazi’s. Yep, you read that correctly.
A casting call acting upon behalf of Cadillac sent out a request looking for actors to star in a commercial “capturing all walks of life of America.” The call stated the advertisement wasn’t supposed to be offensive. The role they were casting? Male or female actors between the age of 20/40 who were “Real Alt Right People.”
— gina young (@ohginayoung) December 10, 2016
When pressed with criticism, Cadillac issued a statement writing they didn’t authorize or approve the casting call for a neo-nazi role. The popular motor vehicle company said they condemned the commercial and were seeking “immediate answers” from the agencies involved with the call.
The casting agency, “The Cast Station” issued an apology, announcing they terminated the employee who sent the message.
“The notice was drafted by an employee, who was immediately terminated for her actions,” the statement said. “Additionally an outside third party further altered the breakdown without our knowledge and posted it on social media. Cadillac unequivocally did not authorize this notice or anything like it, and we apologize to Cadillac for the ex-employee’s actions.”
It’s not OK to normalize neo-nazi’s in today’s day and age, just because, unfortunately, they’ve been given a bigger platform due to the U.S.’s political climate. Good for Cadillac for dealing with the issue and apologizing. What an incredibly senseless casting call.