It's that time of the year again. The latest Call of Duty title is set to drop in November on both current and next generation consoles and the video game world is buzzing. As always, the newest edition in the enormously successful series comes with plenty of hype and huge expectations. One expectation is that an entertaining, creative ad campaign will proceed the game's launch.
In their latest, Call of Duty: Ghosts tries to warn you that Call of Duty season is coming. They do this by showing average individuals explaining their in-game conquests with the joy you might expect from a child. No explosions. No big surprises. No celebrities. Does it work?
While this ad isn't anywhere near as cool as their "There's a soldier in all of us" campaign or their "Vet and Noob" ad with Sam Worthington, Jonah Hill and Dwight Howard, it's still pretty fun. The big questions is whether this will be enough?
It's safe to say Call of Duty and Activision have more up their sleeve, but early forecasts predict Call of Duty: Ghosts will continue the recent trend of sales slipping from one title to the next. Though the numbers are still going to be huge, it appears that Call of Duty's reign as the world's top game are coming to a close.