Move over planking, Tebowing and Dufnering. Mamming is the new craze sweeping the world. At least, it is according to this really clever spot to promote women having regular mammograms. The spot urges you to spread mammogram awareness by having women (men too!) lay their boobs on stuff in the traditional mammogram pose and send in pictures on Instagram.
Clever stuff and a pretty funny ad. It's always extremely impressive when you see a creative ad for a really complicated topic. Oh and yes, that is Jillian from Workaholics and Erin Daniels from The L Word resting their boobs on common objects.