Billboard for rabbit pizza is made from real rabbit

How would you market your new rabbit pizza? If you’re Hell Pizza, a chain located in New Zealand, you use a billboard and attach a bunch of rabbit pelts to it. Real rabbit on your pizza and real rabbit on your billboard. A perfect match, we suppose.

As you might imagine, the billboard has been met with mixed reactions.

Here’s a statement from the company about the billboard:

A note on our billboard. As well as being a delicious meat, and even quite cute, rabbits are unfortunately also a noted pest that is damaging to the New Zealand environment, particularly in the South Island. For those who are concerned, we sourced these rabbit skins via a professional animal tanning company, who in turn sourced them from local meat processing companies where the skins are a regular by-product. Our Rabbit Pizzas are made purely from wild rabbits from Southland and Otago.

How effective will it be? We’re not sure, but it got a lot of people talking. Even people who are completely unfamiliar with Hell Pizza (like us), are talking about the chain. Mission accomplished.

David Rogers

About David Rogers

Managing Editor of Puck Drunk Love, Frozen Notes and Awful Advertisements. Contributing Editor for Awful Announcing. Love hockey, Real Madrid and Ray Hudson - but not necessarily in that order.

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