I Can’t Believe it’s Not Butter has an ad we just can’t believe



Rember how AWFUL those I Can't Believe It's Not Butter commercials were when they featured Fabio in the 90s? I do and I hated them. I think my mom bought the product though because it is healthier than real butter and I honestly cannot taste the difference. So let's be clear - the actual product has been fine. Unfortunately, the product has also been the subject of piss poor advertising campaigns for the better part of 20 years.

Fabio was one thing, but this red carpet mess is quite another.

These people are reacting like a bunch of Twihards at the premier for 50 Shades of Grey. Over soybean and canola oil. 

A model carting a tub of fake butter down a red carpet is supposed to be…what? If the reaction the creative team was going for here was humor, they failed in a massive, massive way.

Reva Friedel

About Reva Friedel

Reva is a staff writer for Awful Announcing and the AP Party. She lives in Orange County and roots for zero California teams.