Mamming: Encourage women to get mammograms by laying your boobs on stuff

Move over planking, Tebowing and Dufnering. Mamming is the new craze sweeping the world. At least, it is according to this really clever spot to promote women having regular mammograms. The spot urges you to spread mammogram awareness by having women (men too!) lay their boobs on stuff in the traditional mammogram pose and send in pictures on Instagram.


Clever stuff and a pretty funny ad. It's always extremely impressive when you see a creative ad for a really complicated topic. Oh and yes, that is Jillian from Workaholics and Erin Daniels from The L Word resting their boobs on common objects. 

David Rogers

About David Rogers

Managing Editor of the NHL blog Puck Drunk Love, the St. Louis Blues blog Frozen Notes and Awful Advertisements, a blog on ...awful advertisements. Contributing Editor for Awful Announcing.