SportsCenter “DaDaDa” commercial

Almost every sports fan knows the "DaDaDa" sound / jingle associated with SportsCenter and ESPN. The sound is used on a regular basis whenever there's a magnificent or outstanding play in the world of sports. 

The latest commercial from ESPN pays homage to the "DaDaDa" by showing prominent athletes singing the jingle either during or shortly after a moment of greatness. 

Not a bad effort from ESPN. It doesn't produce any goose bumps or any laughs, but it does a great job refreshing sports fans with the iconic jingle. If you haven't yelled "DaDaDa" after a great play with your friends, you might now and that's the whole point of the spot. 

On an unrelated note, we all know this will be the only time hockey is shown on ESPN. 

David Rogers

About David Rogers

Managing Editor of the NHL blog Puck Drunk Love, the St. Louis Blues blog Frozen Notes and Awful Advertisements, a blog on ...awful advertisements. Contributing Editor for Awful Announcing.