IKEA Singapore has raised the bar for Halloween advertisements. Instead of following the path of nearly every other company out there and producing a lame, low-effort piece of Halloween garbage, IKEA Singapore made a brilliant parody of the infamous tricycle scene from The Shining.
We canâ€™t praise this ad enough. Itâ€™s relevant in time for Halloween, it promotes unique features about the store (open until 11:00pm and itâ€™s ridiculously massive), itâ€™s clever and itâ€™s fun. Sure, the dad dressed as one of the twins is kind of creepy, but thatâ€™s the whole point.