Weâre starting to sound like a broken record here at Awful Ads. Why is it that every major retailer is trying to come up with a cutesy, 30-second spot loaded with singing? Why is it that most ads feature singers without any kind of singing experience?
We digress. Microsoft Surface is the latest to break our “no singing in advertisements” rule. Here they butcher Winter Wonderland.
Just bad. Even if youâre a big fan of the Surface, youâre going to have a hard time praising this spot. The disappointing thing here is that Microsoft is missing a big opportunity. Obviously theyâre trying to counter Appleâs old “Hi, Iâm a Mac” campaign from a while back by directly comparing their Surface to a Mac. It isnât a fair comparison seeing as the Surface is more comparable to other tablets, but itâs an effective idea. That is, it was effective until the singing started.
Microsoftâs other Surface vs. Mac ads have been a bit better and have at least caught our attention. Itâs just disappointing to see their holiday spot, the one weâre all going to see on a loop for the next month, is so bad. Oh, and shame on them for disgracing the classic that is Winter Wonderland.