This is SportsCenter ad reveals the identity of the Super Bowl sharks

You could devote an entire marketing class to the This is SportsCenter commercials. The latest proves how you can take a rather simple concept and turn it into something brilliant if you act fast enough.

This ad reveals who were in those infamous shark costumes at the Super Bowl.

It all makes so much sense now.

David Rogers

About David Rogers

Managing Editor of the NHL blog Puck Drunk Love, the St. Louis Blues blog Frozen Notes and Awful Advertisements, a blog on ...awful advertisements. Contributing Editor for Awful Announcing.