Ad campaigns advising against drinking and driving are nothing new. A quick Google search tells me that MADD (Mothers Against Drunk Driving) has been around since 1980 - so yeah, not a new concept by any means. I remember those campaigns back in the late 1990â€™s maybe where they would open with those home videos of people all happy and celebrating and then say something like, “but sadly just two days later they were killed by a drunk driver,” and BAM there went all the good feelings you had built up watching a two-year oldâ€™s birthday party.
If anything, the ads are more prevalent now with “distracted driving” also being an issue. You can be stone cold sober and look down to respond to a text and never look back up. Itâ€™s a thing that sadly has not gone away even though weâ€™re all well aware of the risks and consequences.
Well, during the Game 1 of the World Series, Fox aired a Budweiser ad that may be the best anti-drunk driving ad Iâ€™ve ever seen in my life. I can only think of one other ad that garnered such an emotional reaction from me (if you must know, it was THIS one and I usually get weird looks when I show people but cut me some slack, I first saw it when I was an advertising major and wanted to be on the creative side and create brilliant ads and who are you to judge me??)
Anyway - back to the Budweiser ad:
After the second watch, I was definitely tearing up. For godâ€™s sake people, if youâ€™re not going to think about yourselves before you get behind the wheel when you shouldnâ€™t just because you donâ€™t want to sleep on your friendâ€™s bean bag chair, at least think of who youâ€™d be leaving behind. As the ad astutely points out, for some, the waiting never ended.