This bonkers Flex Seal Colors ad features an actual truck submarine

Have you ever watched an advertisement thinking it’s completely normal, when all the sudden you’re floored by something ridiculous that happens suddenly? Well if so, we’ve got a special treat for you.

Flex Seal Colors, a product that paints and seals simultaneously, released this crazy advertisement. After a fairly vanilla start, about 45 seconds in things take a turn for the WTF. Take a look.

Yes, that’s a SUBMARINE TRUCK.

I have so many questions… How did this commercial pitch go? “Yeah, let’s advertise our product using everyday examples: Covering a table, spraying over graffiti and sealing our spokesperson underwater in a truck submarine.” Who thought that was a good idea? Why did Phil Swift agree to this? Did they actually create a working submarine truck? Why? WHY? WHY?

I’ve never watched a commercial where I’ve genuinely been concerned for a spokespersons well-being. While I’m sure there were multiple safety precautions with some TV magic involved, I’m very afraid the glass is suddenly going to cave in on this poor guy… I mean look at this! Look how happy he is.


Mr. Swift, I commend you for your courage in the face of impending doom.

While this spot takes a bizarre turn, it’s effective because I can honestly say I’ve never seen anything like it. I’m not sure if it’s good or bad, but I can’t stop watching it. This sets an interesting and unfortunate precedent going forward for the company because now I expect all their commercials to up the ante and try to top this effort, which I’m not sure is A) possible B) safe. Godspeed.

Liam McGuire

About Liam McGuire

Liam is a contributor across the Bloguin Network for Awful Advertisements, Puck Drunk Love and The Outside Corner. He's also contributes to the TSN Analytics radio show and Vice Sports.