0 comments by Liam McGuire on 7/5/2015
One of the most bizarre, amazing commercials has won a gold award this week at the Cannes Lions International Festival of Creativity. The spot called ‘Three Second Cook,” by the Japanese company Docomo is a pleasure to watch. Things start off pretty normal, as two women prepare to cook shrimp. The hook? They’re going to do it […]
0 comments by Liam McGuire on 7/3/2015
At this point it’s no surprise when Nike releases a commercial that’s loaded with your favorite sports stars. Their latest ad “Find Your Fast” is no exception. The new spot features Kobe Bryant, Serena Williams, Wayne Rooney, Rafael Nadal, Richard Sherman, Odell Beckham Jr., Marcus Mariota, Mo Farah, Allyson Felix, Dion Phaneuf, Katarina Johnson-Thompson, Shelly-Ann Fraser-Pryce, […]
0 comments by Liam McGuire on 6/28/2015
When there is a rain delay at Wrigley Field, expect things to get shiny. The Chicago Cubs and Reynolds Consumer Products have reached an agreement where the new tarp during rain delays will resemble aluminum foil (one of the company’s products) and have a Reynolds branded tarp. Mike Mazza, marketing director of Reynolds Foil says told […]
0 comments by Liam McGuire on 6/20/2015
Terminator: Genisys, the fifth installment of the Terminator franchise, is coming to theaters soon (June 25th to be exact) and the film’s big star Arnold Schwarzenegger is lending his iconic voice to the GPS navigation company Waze. The feature they’re promoting, which will be around for the next three weeks, will allow drivers to use Arnold’s […]
0 comments by Liam McGuire on 6/16/2015
Last time we checked in with the freemium mobile game Game of War: Fire Age, they were reaping the benefits of creating a pretty brilliant ad campaign featuring supermodel Kate Upton. The game itself was nothing special, but the $40 million ad campaign transcended it. It got people playing and in turn made the mobile […]
0 comments by Liam McGuire on 6/14/2015
Sometimes promo videos combine two subjects that shouldn’t mix well together, yet totally work. Case in point, this new promo for Jurassic World by ESPN took previously seen trailer footage for the film, and put in Seattle Seahawks cornerback Richard Sherman. The results are pretty hilarious. Watch Sherman entering Jurassic Park. https://www.youtube.com/watch?v=INuLOy4LBOM This is a lot […]
0 comments by Liam McGuire on 6/12/2015
Pride Month is underway and with it Target has released a very beautiful and poignant ad promoting inclusivity. The ad is titled ‘Take Pride’ and Target’s message on their YouTube page says “Pride isn’t something any of us were born with. It is something we take, by finding purpose in every challenge, experience, victory and feeling. Join […]
0 comments by Liam McGuire on 6/10/2015
On the heels of the new Entourage film, based on the HBO television series of the same name, Cadillac has released a series of teaser ads featuring the show’s most popular character Ari Gold (Jeremy Piven). In the spots Gold talks about how he’s OK with his retirement, when throughout the ad he’s miserable. See him sporting […]
0 comments by Liam McGuire on 6/9/2015
YouTube has named its best advertisement of the decade. The ad Kobe vs. Messi: The Selfie Shootout, by Turkish Airlines has received the honor based on public vote, and that makes perfect sense. The spot features Los Angeles Lakers guard Kobe Bryant and FC Barecelona’s Lionel Messi, two of the highest profiled and paid athletes on the […]
0 comments by Liam McGuire on 6/5/2015
What happens when a moustachioed hipster decides on a whim to adopt a puppy? A Purina dog food ad of course! This spot produced by Buzzfeed does a very solid job as coming off as a short video, opposed to being an actual advertisement. Make no mistake - Purina logos are everywhere and there are […]
0 comments by Liam McGuire on 5/30/2015
Johnsonville released a new commercial for Brat Original sausages and it’s pretty funny.
0 comments by Liam McGuire on 5/26/2015
Nostalgia is a wildly popular thing in advertising these days. Do you know what I’m not ready for? YouTube nostalgia. Delta feels differently about that, as they’ve made a safety video featuring a bunch of memes and YouTube phenomenons. Appearing in order are Keyboard Cat, Double Rainbow Guy, Annoying Orange, Roomba Cat, Rahat’s Prank, Evolution of Dance, Slow Mo Guy, Harlem Shake, Deltalina, Screaming Goat, Internet Browser, Peanut […]
0 comments by Liam McGuire on 5/23/2015
I’ve talked about fast food restaurants needlessly reviving dated characters in hopes of making them modern. It seems to be a huge trend in advertising. If they can reboot a movie, why can’t they reboot a commercial? McDonald’s inexplicably brought back the Hamburglar this month with a series of bad advertisements that put a damper […]
0 comments by Liam McGuire on 5/19/2015
Mercedes-Benz must have a serious sponsorship deal with the upcoming Jurrasic Park installment Jurassic World because they’re about to be featured heavily in it. They’ve released a series of promotional photos and videos, which really try hard to connect the car to the Jurassic universe. https://www.youtube.com/watch?t=50&v=F9H1Gwl05vk Producer Frank Marshall really give it his all to […]
0 comments by Liam McGuire on 5/14/2015
It’s been mentioned a ton on this site before, but nostalgia in advertising is currently what’s hot. McDonald’s has jumped on this trend by reintroducing a character that’s long been a part of their history - of course I’m talking about The Hamburglar. The Hamburglar initially appeared in 1971 as part of McDonald’s Mcdonaldland community. […]
