0 comments by Reva Friedel on 9/9/2013
http://youtube.com/watch?v=6PDgJt3h4O4?rel=0 AdBlock is a browser extension that will strip all ads from web sites, according to Ad Age. In a move that has left us chugging Everclear (not really), AdBlock has raised over $50,000 for an ad campaign. An anti-ad software is advertising. I can't…I don't. I can't even form a complete sentence. Listen, I […]
0 comments by Reva Friedel on 8/15/2013
http://youtube.com/watch?v=SKmTFqukOBA Leo Burnett's "Photo Booth" commercial for Fifth Third Bank's identify theft protection is equal parts creepy and perfection. You don't see the creepiness coming, which I suppose is the point. Identity theft happens when you're not paying attention. Instead of using cheesy dialogue or exaggerated scare tactics, Burnett gives us just the right combination […]
0 comments by Reva Friedel on 7/30/2013
http://youtube.com/watch?v=0XnzfRqkRxU?rel=0 If you're a woman, you know that the arrival of Aunt Flo each month is met with one of three emotions: elation when it finally happens for the first time (I'm a WOMAN), relief in some scarier instances, but mostly it is just met with downright disdain. However, for the girls experiencing it for […]
0 comments by Reva Friedel on 6/19/2013
http://youtube.com/watch?v=TAs6kKH9jBI Progressive's Snapshot is a product that supposedly rewards you for good driving. The concept of course is that if you're a good driver, you should not have higher premiums to compensate for all the bad drivers out there. So the product is a good idea and I believe Allstate also has the same thing. […]
0 comments by Reva Friedel on 6/18/2013
http://youtube.com/watch?v=YJDsH64sqNY Leo Burnett London's "Pub Loo Shocker" ad is pretty genius. The actors they hired for the spot have no idea what is in store for them, so what you see is genuine fear. Instead of the normal fear by carnage tactic, the agency has instilled a more effective fear: that when you drive drunk, […]
0 comments by Reva Friedel on 5/31/2013
http://youtube.com/watch?v=7jo_x7ecIFg?rel=0 I told myself this morning that whoever came up with this concept has an obsession with Good Will Hunting and wanted to channel that via this commercial. If that doesn't seem logical, well, can you blame me? This ad is just…not good. And I have stayed at many a Holiday Inn Express and will […]
0 comments by Reva Friedel on 5/7/2013
http://youtube.com/watch?v=6zoCDyQSH0o?rel=0 A Spanish organization, Aid to Children and Adolescents at Risk (or ANAR), has created a very innovative way to help abused children. The ad tries to prevent child abuse regardless of who sees it, but an adult will see a different message than a child. The idea is that even if a child is […]
0 comments by Reva Friedel on 4/30/2013
http://youtube.com/watch?v=ehUhYiXoQZc?rel=0 Häagen-Dazs apparently makes gelato now and it's apparently the company's "Italian masterpiece." I haven't tried the gelato yet, but the commercial they made is a crime against humanity. So many things wrong: The cheesy background music. Are we watching an opera, or a commercial? The angry girlfriend breaking things. Also the angry, barefoot, cooking […]
0 comments by Reva Friedel on 4/26/2013
Kraft's online banner ad for what I can only assume is their Italian dressing is … interesting. First of all - hot, shirtless dude is not an original way to sell anything. We've been doing this forever. Second of all, when you "click me" you are taken to a site allowing you to send "zestygrams." […]
0 comments by Reva Friedel on 4/25/2013
http://youtube.com/watch?v=bpopOOLLLFE?rel=0 Hyundai should be ashamed. A commercial linked to the car manufacturer has leaked on to the Internet and it depicts a failed suicide attempt while promoting their clean emissions engine. Huffington Post has noted that it's unclear whether Hyundai approved or actually intended to air this ad that apparently came from the advertising agency Innocean. Whether or […]
0 comments by Reva Friedel on 4/15/2013
http://youtube.com/watch?v=CJLwg8PX1eo?rel=0 This Xfinity OnDemand ad is so bad I am going to do this in bullets. - The satellite dish around the dude's neck - too hyperbolic - People lifting weights are normally not talking to each other - And if they are talking to each other, it's probably not about cable - Using "man […]
0 comments by Reva Friedel on 4/9/2013
http://youtube.com/watch?v=nEQ2lgtGt3U?rel=0 Dos Equis, the popular beer featuring "The Most Interesting Man in the World", is on a quest to move Cinco de Mayo to May 2nd this year. The popular holiday (some of us here in Chicago call it Cinco de Drinko) happens to fall on a Sunday this year, causing the brand some concern. […]
0 comments by Reva Friedel on 3/22/2013
We're not sure which billboard went up first, but Burger King's media buying team may want to reconsider this ad placement. Croissan'wich's can have up to 30g of fat EACH and the sodium levels are off the charts - so they are, you know, full of things that cause heart disease. Can you imagine eating […]
0 comments by Reva Friedel on 3/18/2013
That young fellow you see in the photo above is Michael Kidd-Gilchrist. In his only season at Kentucky, he helped lead the Wildcats to the 2012 National Title. He now plays for the Charlotte Bobcats. Why is this important? I'm glad you asked. Deadspin pointed out that Nike is using the above image in a […]
0 comments by Reva Friedel on 3/1/2013
Because how often do you get to see Shaq rubbing lotion on himself? I really think if you asked him what he was doing, he'd say, "moisturizing perfection." Right - so perfect that they decided to use a different body for the chest shot. I'm not even sure what to do with this one - […]
