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Who is the most unlikely Super Bowl XLIX advertiser?

Many companies that haven’t traditionally bought ads for the Super Bowl will be jumping into the market this year. Companies like The Verge, Squarespace and Wix are all getting into the ad race in one way or the other but one company will be making history with their Super Bowl ad and they might be […]

Verge

Buying Super Bowl ads in small markets can be a winning strategy

It costs $4.5 million to get a 30 second commercial aired during the Super Bowl. That amount immediately excludes many companies from considering taking the plunge into Super Bowl advertising but some companies have been thinking outside the box in order to get their products noticed during (and after) the big game. Old Milwaukee used […]

Super Bowl ad star Kim Kardashian West

Ten Super Bowl commercials already unveiled

Many people look forward to the Super Bowl not because of the game but because of the commercials. These spots cost big money and a growing trend is companies releasing their commercials early in hopes of getting some extra bang for their buck. Personally, I’m not a fan of companies releasing the ads early as […]

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