0 comments by Stephen Freyman on 7/6/2015
Hulu is making its jump into the deep end with a splash. In this animated commercial, the streaming service showcases its newest toy - every Seinfeld ever. I’m surprised that they decided to go animated when they have the rights to the video of one of the most popular shows in the world. In any […]
0 comments by Stephen Freyman on 6/27/2015
Nike has always capitalized on the star athletes who represent them, it’s the main focus of their marketing. Nike’s top athlete, LeBron, is such an icon that any word he says is parsed and analyzed endlessly on hundreds of media outlets. Their ad team capitalized on his team’s recent defeat in the NBA Finals. It’s a […]
0 comments by Stephen Freyman on 6/19/2015
Bayer has a difficult task of selling heart attack prevention medicine. To advertise, you have to bring up heart attacks and that can be depressing and not conducive to selling a product. There are nuanced and creative ways they could go about this, or they could shove it in our faces in a tactless way. You […]
0 comments by Stephen Freyman on 6/7/2015
First of all, Splatoon is a bad name for a game. I don’t care if it’s an animated paint shooting game that involves paint splatter and cartoons, find a different name. More importantly, don’t advertise the game with some of the most annoying music ever created. https://www.youtube.com/watch?v=pjPOSKnOftA Ok, take a few seconds to recover. I […]
0 comments by Stephen Freyman on 5/28/2015
As a member of the Internet, I understand that page views, clicks, and ‘likes’ are what fuel web-based advertising sales, however I don’t think about it often. For those whose full time job is creating content and running a website, getting those clicks and such can keep them awake at night.
0 comments by Stephen Freyman on 5/20/2015
In the liquor industry, getting your name out there is the best way to make your brand succeed. There are so many competitors for shelf space that some companies will do whatever it takes to set themselves apart. Even Justin Timberlake’s tequila, Sauza 901, had to go all out to separate themselves from the pack. […]
0 comments by Stephen Freyman on 5/6/2015
According to Fortune, Burger King paid Floyd Mayweather $1 million dollars to have BK’s mascot, The King, appear in the boxer’s entourage. I am fully aware that by writing this I am assisting Burger King’s goal to cause a stir on the Internet and falling, so perhaps I can take a different direction than the […]
0 comments by Stephen Freyman on 5/2/2015
GEICO makes funny commercials - it’s what it does. So it makes sense that a decade after starting main stream advertising they have no trouble finding a new slogan and a few funny commercials to go along with it. From “It’s So Simple a Caveman Could Do It” to its current “It’s What You Do,” […]
0 comments by Stephen Freyman on 4/28/2015
It’s really happening! Six years in the making Pacquiao and Mayweather are finally fighting. Pacquiao might be too old to win, but he can still cash in on that sweet, sweet guaranteed fight payout of $60 million.
0 comments by Stephen Freyman on 4/20/2015
First of all, I had no idea the Black Eyed Peas are still a group and that’s news in itself. Now, combining their new song with the NBA Playoffs and Pitch Perfect 2 is a whole ‘nother dimension of awful advertising. I don’t have numbers and graphs but isn’t that the worst conceivable combination of groups […]
0 comments by Stephen Freyman on 4/15/2015
Adidas has fallen by the wayside in the world of sports. They are not the main clothing or shoe provider for the MLB, NFL, NHL. They do have a few top world athletes who are signed with them. Among them are Andrew Wiggins, John Wall, Joakim Noah, Derik Rose, Dwight Howard, Lionel Messi, the Real […]
0 comments by Stephen Freyman on 4/11/2015
The Apple Watch preorders are beginning and so are the tech writers’ reviews of the newest gadget on the market. Every product launch by Apple creates a buzz in the air and at the forefront of creating buzz is the Apple commercial for the new item. Since Apple’s inception, the marketing has been a focus […]
0 comments by Stephen Freyman on 4/9/2015
I never thought I’d get excited about a blood-thinner, but this Xarelto commercial is a tour de force of manliness I just can’t ignore. The ad features Kevin Nealon, Brian Vickers, and Arnold Palmer who at first glance are an unlikely trio. My theory is that the combination of Nealon (a big name comedian from […]
0 comments by Stephen Freyman on 4/7/2015
Charter Communications isn’t the most popular of service providers and you can see why. They’ve summed up each of the three aspects of the Triple Play; phone, internet, and TV into a terribly awkward music video.
0 comments by Stephen Freyman on 4/1/2015
This commercial, or a version of this commercial (where the grandmother says something embarrassing in the third row of a car), has come on almost every break in March Madness so it’s getting a bit old. Despite that, it’s laugh out loud funny. https://www.youtube.com/watch?v=2m65RVM_gsk First of all, the commercial hits on subtly introducing the features; […]
