0 comments by Stephen Freyman on 4/11/2015
The Apple Watch preorders are beginning and so are the tech writers’ reviews of the newest gadget on the market. Every product launch by Apple creates a buzz in the air and at the forefront of creating buzz is the Apple commercial for the new item. Since Apple’s inception, the marketing has been a focus […]
0 comments by Stephen Freyman on 4/9/2015
I never thought I’d get excited about a blood-thinner, but this Xarelto commercial is a tour de force of manliness I just can’t ignore. The ad features Kevin Nealon, Brian Vickers, and Arnold Palmer who at first glance are an unlikely trio. My theory is that the combination of Nealon (a big name comedian from […]
0 comments by Liam McGuire on 4/8/2015
Every successful celebrity advertisement is memorable for a reason. Apple embraced their inner quirkiness with Zooey Deschanel for the launch of Siri on the iPhone 4s. Lincoln went for the introspective look in the Matthew McConaughey spots that were widely mocked, but still plenty effective and talked about. Now, a Kate Upton led advertisement for a […]
0 comments by David Rogers
A while back, we praised DirecTV for their Rob Lowe commercials. They were refreshing and comical takes on the tired topic of television. When the first couple ads debuted, we wanted to see Lowe in more and more ridiculous parodies of himself. That’s exactly what DirecTV delivered, but over time - like any idea - the […]
0 comments by Stephen Freyman on 4/7/2015
Charter Communications isn’t the most popular of service providers and you can see why. They’ve summed up each of the three aspects of the Triple Play; phone, internet, and TV into a terribly awkward music video.
0 comments by Liam McGuire
Nike has released an effective new ad showing how much Rory McIlroy admired Tiger Woods growing up. The ad titled “Ripple,” tells the story of McIlroy’s childhood, illustrating just how important Woods was in McIlroy’s development and progression to becoming number one ranked golfer in the world. In the ad we see McIlroy’s childhood idolization of Woods on display. His room […]
0 comments by bengros on 4/6/2015
If the Geico caveman taught us anything, it’s that when advertisers hit on something that works, they tend to beat it into the ground. Unsurprising, then, that they’re in the process of mimicking fictional Progressive spokeswoman Flo, introduced in 2008. Flo is what the customer service automatons in employee training videos would be like as […]
0 comments by Stephen Freyman on 4/1/2015
This commercial, or a version of this commercial (where the grandmother says something embarrassing in the third row of a car), has come on almost every break in March Madness so it’s getting a bit old. Despite that, it’s laugh out loud funny. https://www.youtube.com/watch?v=2m65RVM_gsk First of all, the commercial hits on subtly introducing the features; […]
0 comments by Liam McGuire
Today is April Fools Day, a day designed to trick consumers by bombarding them with fakes ads by companies trying to get in on the fun. In the Internet age it’s much harder to pull off a successful campaign that bamboozle’s an audience because the mob mentality can easily detect fibs. However, I’ve found three […]
0 comments by Liam McGuire on 3/31/2015
Amazon has launched a totally new original product with their first official advertisement for the new Amazon Dash. This version of Amazon Dash differs from their previous variation of the product, which was aimed towards Amazon Fresh. That version was voice activated and could scan barcodes. This version of Amazon Dash is a small plastic button […]
0 comments by Liam McGuire
When an advertisement starts by Kanye West saying “I just thought about like how crazy this is, how this is like the beginning of the new world,” you have to think two things: 1) There’s Kanye spouting off in hyperboles yet again 2) Whatever they are advertising must be extremely important to human existence. Well, it’s […]
0 comments by Stephen Freyman on 3/30/2015
This is the first of many posts focused on the music of an ad. Some ads have songs that get stuck in my head because they’re so catchy. It helps that many ads use mostly chorus and cut up the song to fit the ad’s timing best. This HBO NOW commercial showcases everything you can get […]
0 comments by Stephen Freyman
Burger King has returned the famous Chicken Fries. Each year these rebranded chicken tenders are released on a limited basis to create buying interest. This year the ads have been wacky. Burger King has focused on talking chickens finding love with fries and have insinuated Chicken Fries are the love-child. The ad above features a selective male […]
0 comments by Liam McGuire on 3/28/2015
Advertisements aren’t always honest, but that can’t be said for a series of ads from Australian cable company Optus which star cheeky British comedian Ricky Gervais. Optus enlisted Gervais to be honest and upfront in promoting Netflix coming to Australia - and that’s exactly what he did.
0 comments by Liam McGuire on 3/27/2015
Local commercials starring professional athletes are usually a treasure trove of horribleness in the best possible way. Poor production values and bad acting usually lead to a great commercial. Brew Garden cooked up this zany ad starring Timofey Mozgov and there’s a lot going on during it’s short 15 second runtime.
